Marketing automation


Cand vorbim despre Marketing automation vorbim despre platforme si software pentru departamentul de marketing. Traim un moment in care tehnologia ne permite sa dam ‘inteligenta’ oricarui proces, fie el unul de productie, vanzari sau marketing dar daca ne intoarcem la subiectul nostru preferat marketing automation este acel proces care ne permite sa programam si sa repetam taskurile care erau in mod normal in sarcina uneia sau a mai multor persoane. Instrumentele de astazi ne permit sa studiem, in mod automat si in timp real, comportamentul potentialilor clienti si in functie de actiunile acestora sa determinam actiuni proprii care vor determina la randul lor reactii si asa mai departe. Mixul potrivit intre un CRM, platoformele social media, newsletter, direct marketing si un instrument puternic de marketing automation ne poate simplifica exponential procesul de comunicare, lead nurturing si lead generation iar acestea sunt doar o parte din beneficii. Vrei sa studiem impreuna un proiect de marketing automation?
0771 164 678
office@spicemedia.ro
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